Starbucks introduces $10 cups of coffee at Reserve Bars
It’s an attempt to court Millennials.
Click here for reuse options!“Starbucks is the millennials’ parents’ coffee house and Starbucks is acutely aware of that,” said Ric Rhinehart, executive director of the Specialty Coffee Association of America.
Starbucks’ Reserve projects are “a reminder that they did this first and they do this best,” said AB Bernstein analyst Sara Senatore.
The company already has added Reserve bars to a handful of Starbucks shops in major cities including New York.
Reuters visited one such cafe on Manhattan’s Upper East Side, which offered $10 cups of coffee made in glass siphons, $10 “flights” of Reserve brews and nitro cold brew via a separate Reserve menu…
Reserve stores will exclusively sell and serve exotic, small-lot coffees that can cost $50 per 8-ounce bag. Executives expect customers to stay longer and spend more, driving twice the financial returns of typical Starbucks stores, which have average unit sales of about $1.6 million annually.
Copyright 2016 Liberaland
5 responses to Starbucks introduces $10 cups of coffee at Reserve Bars
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Sy Colepath December 7th, 2016 at 09:56
I’ll stick with Duncan Donuts coffee, if you don’t mind.
oldfart December 7th, 2016 at 10:22
Free advice to all millennials,
Remember that you’re going to want to retire someday.
Trust me.
Jimmy Fleck December 7th, 2016 at 10:57
That is what Social Security is for… *sarcasm*
William December 7th, 2016 at 11:09
It’s just another Muslim conspiracy. https://uploads.disquscdn.com/images/3435b7c0677895636d8db947c7f699a2d013e05ad00949fe38b4cc1a94f79a51.jpg
amersham1046 December 7th, 2016 at 14:32
well if there are people silly enough to spend $10 for a cup a coffee, then Starbucks should go for it