New .sucks Domain Could Be Trouble

Name your least favorite company, and then try to create a website with this new domain, and then what happens?

The company operating this new domain claims it is “designed to help consumers find their voices and allow companies to find the value in criticism.”

But critics see it as a shakedown scheme designed to force companies and individuals to fork over cash to keep an unfavorable or offensive website offline.

According to media reports, Microsoft, Facebook, Google and other large companies have bought up the domains by exercising their trademark priority rights, presumably with no intent to use them. Music star Taylor Swift reportedly did the same thing.

What has fueled concerns is that the domain registrar, a Canadian-based company called Vox Populi, is charging $2,500 for the website names — far more than a typical website registration of $10 to $25 — before the names are opened to the public on June 1.

The Intellectual Property Constituency, an advisory group to the global Internet domain regulator, complained last month that the “exorbitant sums” are effectively a “shakedown scheme” to get money from companies and others.

By: Alan

Alan Colmes is the publisher of Liberaland.